Boost your marketing campaigns with video content

Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns.
Business introduction or behind-the-scenes
If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product.

4 Data backup solutions for your business

Modern businesses use data in almost every aspect of their operations. Without immediate and constant access to it, organizations will come to a grinding halt. That's why it's critical to have data backups — in the event of a disaster, companies risk losing valuable data if they don’t have backup strategies in place.

Reasons why companies should use business intelligence

Your small business’s data is valuable, and utilizing it for growth strategies lets you discover opportunities. One way to do that is to use business intelligence (BI) tools. Multinational companies have been using them for years with the assistance of experts who help make sense of massive amounts of data.

Why business continuity plans fail

Even the best managed IT services provider (MSP) can overlook certain business continuity plan (BCP) details. This is why businesses should always be on the lookout for the following pitfalls of BCP to ensure that the plan works as it should.
Over-optimistic testing
The initial testing attempt is usually the most important, because it's when MSPs can pinpoint potential pain points in the recovery plan.

Embrace tech trends and enjoy their benefits early

Tech fads often easily come off as mere gimmicks, but they can actually be an opportunity for your business to optimize processes and save money. To seize that game changer your company has been looking for, follow these tips.
Be an early adopter
One of the biggest factors in determining how successful your SMB will be in leveraging a new trend is how early you get in.

Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy.
Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these benefits.

How to choose the best MSP

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP).
MSPs defined
MSPs are companies composed of specialists from various IT fields.